Loading Times – Ranked Higher In Google

January 31, 2011 by Garen
Filed under: SEO, Website Talk

Website Load Times ( The Best Web Hosting Service )- Gone are the days when we sat and waited as a webpage we entered loaded—now people cannot wait for the fastest loading time. Speed is what allows present users to search instantly from fast-loading websites. Today, internet service providers have the need to offer greater bandwidth, while websites have to give us instant page loads.
Google, for some time, has been using the page load time as part of its page rank algorithm. So for similar websites, the one that can load faster is now ranked higher. Of course, page load speed is not the only matter considered here. There are hundreds of factors that determine your rankings. The real winner is the person using the internet, who is given a better, more capable searching experience. Indeed, who now enjoys visiting a site only to wait while a flash movie loads?
Google actually has technology that can measure page load time. Done in two ways, the first has to do with how fast your website responds to the Googlebot. This is the program that crawls sites for indexing. The second way is your page loading time compared with your competitor’s page loading time.
Google has put forward a tool in their Webmaster Tools you can use in analyzing your site’s speed. To Webmasters Tools in the “Labs” section was added a page speed report. This report shows the speed your site loads, specifically calling out pages on your site, and suggests plans to improve your page speed. Be sure to get your Google Webmaster account right away. Google will spot your pages that are loading slowly, then compare your speed with competitive sites.
If you find any of your pages ranked as slow, then take time to make the needed design and structural changes. This is to strip down codes and images to speed up your website’s loading time. Loading a page in less than a second should be a good goal. This adjustment will definitely improve your search rankings, as well as improve the users’ search experience.
There are various steps you could take if you want to speed up your website’s loading time. Optimizing website images by making them smaller without changing its dimensions is quite simple with Adobe Photoshop and Macromedia Fireworks. Most sites have one or more JavaScript that has to be loaded before a visitor can open a web page. If you have more than one, you can merge them, then add a piece of HTML code to your page to call on the script. You can use a CSS layout structure rather than a table-based design. And you can break up long pages, making shorter ones which load faster.

A site for checking page load times is http://tools.pingdom.com/.

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